Events

PLEASE NOTE:  This event is NOT at LabCentral

Time: 9:30AM - 11:00AM
Location:  MassBio 
                 300 Technology Square 
                 8th Floor 
                 Cambridge, MA 02139

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All too often, with a laser focus on the lab, early-stage biotech companies don’t recognize the benefits a well-known brand brings to the future development of their company. And yet brand building is integral to making that leap from the lab into the boardroom, and ultimately to market. This session will explore the tools at your disposal to rally a founding team into building a strong, compelling corporate brand.

Presenter, Nick Lowe, founded 451 Marketing in 2004 with friend and colleague AJ Gerritson to create an agency that would offer its clients a better way to build their brands. By harnessing emerging technologies that could be coupled with deep insights and inspired creativity, they help their clients connect and engage with target audiences in a way that is enduring and meaningful. With over 18 years of branding, marketing and communications experience, Nick has worked with companies large and small across a variety of industries, but with a particular focus on the life sciences. Between biotech, pharmaceutical, medical device and digital healthcare, Nick has worked tirelessly to help his clients raise the voice of their groundbreaking discoveries and to shepherd them through the wild ride of taking an idea from lab to market.